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YouTube Shorts

Shorts are vertical videos up to 3 minutes designed for quick, mobile-first viewing.

Shorts have their own feed and monetization pool. They are strong for reach and subscriber growth but usually earn a lower RPM than long-form.

Related tool: Shorts Earnings Calculator

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions

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