YouTube RPM Calculator
Calculate RPM (revenue per 1,000 views) from total revenue and views — the creator-side metric after YouTube's cut. Free, instant, no login.
From YouTube Analytics — estimated revenue
Same period as revenue
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What RPM means and why it beats CPM for creators
RPM — Revenue Per Mille answers: “For every 1,000 views I get, how many dollars land in my bank after YouTube’s share and invalid traffic filters?” It is the only creator-realistic number. CPM is the advertiser price tag; RPM is your paycheck.
| Metric | Formula | Who cares |
|---|---|---|
| RPM | (Revenue ÷ Views) × 1000 | Creators — your earnings |
| CPM | (Ad Revenue ÷ Monetized Views) × 1000 | Advertisers — their cost |
| Playback CPM | CPM on monetized playbacks only | Ops — inventory view |
How to calculate YouTube RPM
- Copy revenue — Studio → Analytics → Revenue for the same period as views.
- Copy views — Same date range and content filter (long-form vs Shorts).
- Calculate — Paste both here and read RPM, per-view, per-million and estimated CPM.
Features
- Instant (Revenue ÷ Views) × 1000 math
- Per-view and per-million conversions
- Implied CPM preview (RPM ÷ 0.55)
- No data leaves your device
- Works for any period: 7 days, 28 days, lifetime
What to do with your RPM
Forecast: Future Earnings = (Expected Views ÷ 1000) × RPM. If your RPM is $4 and you forecast 300K views next month, budget $1,200. Improve RPM by targeting higher-CPM topics — research with the Keyword Generator and validate with the CPM Calculator. Compare earnings efficiently via the Money Calculator and Views to Money Calculator.
How to raise RPM by 20–50%
- Increase retention past 45% — more mid-rolls serve, lifting monetized rate.
- Make 8+ minute videos — enables multiple mid-rolls; keep them non-intrusive.
- Attract Tier-1 viewers — titles/descriptions in English for US/UK intent score higher.
- Cut low-value traffic — misleading packaging brings views but tanks RPM.
Related tools
Forecast with the YouTube Money Calculator and Views to Money Calculator, see advertiser side with the CPM Calculator, and audit watch value with the Watch Time Calculator and Average View Duration Calculator.
Planning several income streams? Read the guide to RPM, sponsorships and affiliate revenue; it explains which sources standard YouTube Analytics RPM already includes.
Frequently asked questions
What is RPM on YouTube and how is it different from CPM?
RPM (Revenue Per Mille) is what you, the creator, actually earn per 1,000 views after YouTube’s 45% cut. CPM (Cost Per Mille) is what advertisers pay before the cut. RPM = CPM × 0.55 on average. Use RPM for channel math, CPM for advertiser comparisons.
How do I calculate RPM manually?
RPM = (Total Revenue ÷ Total Views) × 1000. Example: $500 ÷ 100,000 views × 1000 = $5 RPM. The calculator does this instantly and also shows per-view and CPM equivalents.
Where do I find my real RPM?
YouTube Studio → Analytics → Revenue → RPM. It is shown per video, per period and by geography. Use that number in the Views to Money Calculator for forecasts.
What is a good RPM for a small channel?
Depends on niche: $1–$3 is normal for entertainment/gaming, $3–$6 for education/tech, $6+ for finance. Under $0.50 usually means Shorts-heavy or non-monetized traffic.
Does RPM include Shorts?
Studio blends long-form, Shorts and Live differently. Filter by content type in Analytics to see long-form RPM vs Shorts RPM vs Live RPM separately — they differ 10–100×.
Can I compare RPM across videos?
Yes. Two videos at 100K views with $2 vs $5 RPM = $200 vs $500. Same views, 2.5× revenue. That tells you which topic and audience to double down on.
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