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RPM (Revenue Per Mille)

RPM is how much a creator actually earns per 1,000 views across all revenue, after YouTube’s share.

RPM includes all views (not just monetized ones) and all revenue sources (ads, memberships, Super Chats). It is the truest single measure of earning efficiency and is always lower than CPM.

Formula

RPM = (total revenue ÷ total views) × 1,000

Example

Earning $200 from 100,000 views is a $2 RPM.

Related tool: RPM Calculator

More terms

  • CPM (Cost Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions
  • YPP (YouTube Partner Program)

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