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CTR (Click-Through Rate)

CTR is the percentage of people who click a video after seeing its thumbnail and title (impression).

CTR mainly reflects packaging — thumbnail and title. Typical values sit around 2–10%, but a “good” CTR depends on how a video is being surfaced. Very high CTR with low retention can signal misleading packaging.

Formula

CTR = (clicks ÷ impressions) × 100

Related tool: Thumbnail Preview Tester

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • Impressions
  • YPP (YouTube Partner Program)

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