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AVD (Average View Duration)

AVD is the average amount of time viewers watch a video before leaving.

AVD is best read alongside video length as a percentage (average percentage viewed). A high AVD signals the content holds attention, which supports wider distribution.

Formula

AVD = total watch time ÷ number of views

Related tool: Average View Duration Calculator

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • CTR (Click-Through Rate)
  • Impressions
  • YPP (YouTube Partner Program)

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