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Watch Time

Watch time is the total minutes viewers spend watching a channel’s videos.

Watch time is a core signal YouTube uses to decide how widely to recommend content. The Partner Program requires 4,000 public watch hours in 12 months (or Shorts views) to qualify for monetization.

Formula

Watch time (minutes) ≈ views × average view duration

Related tool: Watch Time Calculator

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions
  • YPP (YouTube Partner Program)

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