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CPM (Cost Per Mille)

CPM is the amount advertisers pay per 1,000 ad impressions on YouTube, before YouTube takes its share.

CPM reflects advertiser demand and varies by country, niche, and season (Q4 is highest). It is not what the creator keeps — that is RPM, which is lower after YouTube’s cut and unmonetized views.

Formula

CPM = (ad revenue ÷ ad impressions) × 1,000

Example

If advertisers pay $80 for 10,000 impressions, CPM is $8.

Related tool: CPM Calculator

More terms

  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions
  • YPP (YouTube Partner Program)

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