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Impressions

Impressions count how many times a video’s thumbnail was shown to viewers on YouTube.

Impressions come from the home feed, search, suggested videos, and more. They are the top of the funnel: impressions lead to clicks (CTR), which lead to views and watch time.

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • YPP (YouTube Partner Program)

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