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Mid-Roll Ad

A mid-roll is an ad that plays partway through a video rather than at the start or end.

Videos of 8 minutes or longer are eligible for mid-roll ads, which is a key reason many creators aim past the 8-minute mark. Placement should avoid interrupting key moments.

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions

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