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Metadata

Metadata is the text data around a video: title, description, tags, and chapters.

Well-structured metadata helps YouTube understand and surface a video. The title and first lines of the description carry the most weight.

Related tool: SEO Score Checker

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions

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