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Evergreen Content

Evergreen content stays relevant and keeps getting views long after publishing.

How-to guides and reference videos are often evergreen, building a durable library that compounds views over time.

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions

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