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Engagement Rate

Engagement rate measures likes and comments relative to views.

It is a rough proxy for how connected an audience is. Smaller channels usually see higher rates than very large ones.

Related tool: Engagement Rate Calculator

More terms

  • CPM (Cost Per Mille)
  • RPM (Revenue Per Mille)
  • Watch Time
  • AVD (Average View Duration)
  • CTR (Click-Through Rate)
  • Impressions

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