YouTube RPM by Niche (2026 Estimates)
RPM is what a channel actually keeps per 1,000 views across all revenue, after YouTube’s share. Unlike CPM, it reflects real take-home and is strongly shaped by niche because advertiser demand differs by topic. The table lists estimated 2026 RPM ranges by niche.
Updated 2026-08-01 · RPM = creator revenue per 1,000 views (all views, after YouTube’s share), in USD.
| Niche | Estimated RPM (USD) | Why |
|---|---|---|
| Personal finance / investing | $8 – $30 | High-value advertisers |
| Business / marketing | $6 – $25 | B2B ad demand |
| Technology / software | $5 – $18 | Product advertisers |
| Real estate | $5 – $20 | High ticket |
| Education / how-to | $4 – $12 | Broad advertiser fit |
| Health / fitness | $3 – $11 | Varies by sub-topic |
| Food / cooking | $3 – $9 | Brand-friendly |
| Travel | $3 – $9 | Seasonal |
| Beauty / fashion | $3 – $10 | Brand sponsorships common |
| Lifestyle / vlogs | $2 – $6 | Broad, lower value |
| Gaming | $1.50 – $5 | Younger audience |
| Entertainment / comedy | $1 – $4 | High views, low RPM |
| Music | $0.50 – $3 | Rights complexity |
| Kids / family | $0.50 – $3 | Limited ads (COPPA) |
Methodology
RPM ranges are compiled from publicly reported creator figures across niches and rounded to bands. Real RPM depends on audience country, watch time, ad formats, and the share of monetizable views. Finance and business skew high; kids and music skew low due to advertiser and policy factors. Estimates only — not payouts or private data.
More YouTube data
- YouTube CPM by Country (2026 Estimates)
- YouTube Engagement Rate Benchmarks (2026)
- Average YouTube Video Length by Niche (2026)
Run your own numbers with the YouTube Money Calculator and RPM Calculator.